West Coast Expansion with Addition to Vintage Family
Ronit Koren
VP of Marketing and Business Development
Ronit Koren brings more than 12 years of expertise as a marketing strategist. Her marketing experience began as an entrepreneur and eventually led to a lucrative and challenging marketing career in the entertainment industry. Her diverse marketing experience has enabled her to build and execute strategic marketing initiatives, identifying and fully developing business opportunities, generating revenue through selling-in content to various distribution channels, branding strategies and promotional campaigns.
Her strengths in marketing include branding, integrated marketing strategies, building solid business-to-business and business-to-consumer marketing and revenue generating relationships, account management, creating and developing collateral literature, producing promotional reels and materials, design direction, event planning, acquiring sponsorships and launching multi-platform promotional campaigns.
Before becoming an independent consultant, she was the Director of Marketing and business development for Fox Television Studios (Fox). There, she generated more than $15 million dollars in ancillary revenue for FY 2001 - 2005 through various marketing initiatives. She was also responsible for business to business marketing of Fox productions that maximized and exploited revenue streams within the major divisions of Fox by selling-in content to International Television, Twentieth Century Fox Home Entertainment, L & M, Syndication, HarperCollins, and NewsCorp One.
Also while at Fox, Ronit spearheaded the creation of direct collateral literature for more than 20 projects annually including company catalogue, trade ads, press kits and promotional reels. She was able to strengthen studio identity through strategic marketing plans and positioning proposals and managed production of merchandising, home entertainment, multi-platform projects, and photography for television movies as well as series.
Prior to Fox, she was the marketing director for a $50 million innovative athletic educational company, Mad Dogg Athletics and Spinning® that invented and launched the Spinning® program globally. A Spinning enthusiast, she took her passion for the sport to another level by originating and developing a corporate-to-consumer benefit program increasing marketing efforts and establishing corporate support and outreach to existing accounts.
She earned a Bachelor of Arts in Political Science, Psychology from The George Washington University and earned a Master of Arts in Liberal Arts from St. John's College.
For additional information, pleease contact Ronit Koren via telephone at 310.435.5626 or email her at ronit@vintagedando.com.
CAREER OPPORTUNITIES
Vintage D&O, focusing on directors and officers insurance for public companies, is pleased to announce the opening of a new office in Los Angeles and has immediate openings for professionally aggressive SALES representatives. If you are able to initiate clients via cold calls and meetings with top level public company executives and building strong relationships, this is a great opportunity. Candidate will need to thrive on heavy daily phone cold calling, attending and follow-up of trade shows and face to face meetings with executives and attorneys to develop business. Must be very energetic, not concerned about hours, self starter and self motivated. Must be licensed or willing to take 3 week course and pass test. Draw plus very competitive commission. Please email resume to sstern@vfilings.com.
» Return to the table of contents
|
